saying the right thing just isn’t good enough, if you really want to get through to the consumer. therefore we add surprise, emotion and intrigue. getting our emotional, creative right brains to work with their rational, structured left counterparts.
left kind of r!ght.
an agency of bbdo worldwide
SOS Children’s Villages helps needy kids through placement in foster homes grouped in a “village”. For the renovation of the Chantevent village they needed funding.
Let’s not ask money from a broad audience, let’s target those who can really make a difference: 6 captains of industry. But how to reach them? You won’t be able to get hold of them by mail, phone or letter
We disguised a direct mail piece as the most targeted ad ever in De Tijd/L’Echo. We were sure to reach them through those financial newspapers and we also counted on some peer pressure...
We placed the ad just once. To get it noticed we took a well known language that stands out in the environment of financial newspapers: Occupy Wall Street. We turned this codes upside down giving it a positive and hopeful feel. Inviting the 6 CEO’s to contact SOS Children’s Villages in a challenging way.
3 of the 6 targets contacted SOS Children’s Villages
300.000€
Sophie Dutordoir of Electrabel entered in a 3 year 300.000€ partnership with SOS Children’s Villages.
Potatoes are good, natural and healthy.
But potatoes are also perceived as boring.
Darwin set out to change this perception.
Instead of telling people that potatoes are not boring, Darwin created proof that potatoes can be hip, delicious and surprising. Meet PATAPAS, potatoes served as tapas.
With top chefs we created an endless series of small potato dishes to be shared with friends. So we gave young couples and foodies a new and trendy way to enjoy potatoes.
The Gault Millau Young Chef of the Year
– Kwinten De Paepe – launched Patapas as his creation to the culinary press, generating considerable credibility and invaluable free coverage.
We followed up this launch with Patapas TV commercials, online display advertising and our own website. Illustrating how to prepare Patapas and offering recipes.
Cooking workshop with our top chef. Patapas enthusiasts could participate in a workshop with Kwinten De Paepe in his restaurant, Trente.
Get inspired! We teamed up with De Standaard boekhandel – the leading book chain in Flanders – to distribute free Patapas recipe booklets.
Pataparty! Patapas are meant to be shared with friends. Using Facebook we made it easy to organise your own Pataparty.
Free media space worth
20 times the investment
56%
source: Insites Consulting
Patapas increased visits to the potatoes site by
82%
44%
said they are more willing to cook with potatoes - source: Insites Consulting
Having created the still fruity drink segment, Oasis was now under heavy Private Label pressure. We urgently needed to make the brand more relevant and involving. We would use the existing brand universe, but now we would talk with, instead of at, our consumers.
In the midst of an economic crisis we are at a social tipping point. So let’s demand more fun in life and give people the opportunity to participate.
Instead of talking about fun, let’s make fun.
TV identities were high-jacked, cover pages of newspapers were taken over. All with the goal of getting people to submit their fun projects with a chance to make them come true.
To inspire them we invaded the railroad stations of Antwerp and Liège with giant slides and fruit mascots, showing people what was possible.
These events we used as material for out tv campaign. Soon people were posting ideas through our Facebook appllication and the campaign started to live in social media. Oasis moved from being a quiet brand in the shelves to a fun talked about brand in your fridge.
119.400
Facebook fans
63.900
monthly users of the competition app
340 ideas
with scripts and pictures uploaded
2 fun projects
became reality: “Extra fun op kamp” & “Zone Multi-fruits & Sports”
From 9 to 20%
spontaneous awareness increase in the North
23%
buying intention after the campaign
KU Leuven is a venerable university dating back to the
15th century. It is the undisputed academic leader, but
how do we make that interesting for today’s 18 year olds?
As the leader we can claim the essence of academics. University does not want you to reproduce knowledge. It wants you to find out for yourself and understand. That way by discovering the world you grow and become ready for life.
Different points of view result in different insights. This way everyday objects become entertaining symbols for fields of study. Using strong colour coding and humour
we broke through the clutter in magazines and on radio. Together with KU Leuven we made it come alive in everything they do and
throughout the city of Leuven.
to invite youngsters to the KU Leuven information days we adapted the campaign for radio, the ultimate activating medium. have a listen.
To make the "Discover yourself" promise real to teenagers, we linked up with Marktrock, the biggest city festival. Ambitious? Then upload your demo and start your online campaign. Thanks to "Students on Stage by KU Leuven" one teenage band got to play the opening slot on main stage.
Again to engage teenagers we started the online "Conquer the World" competition. Kids conquered continents by challenging each other in quizes set up by KU Leuven professors. The competition also featured on Studio Brussel in the "De wereld van Sofie" program. It made for some addictive and learnful gaming.
More 16-18 year olds see us as the best university!
Even better, they are convinced a KU Leuven degree is worth more!
And now we’re talking: student share went up!
STIMA (the leading Belgian marketing association)
asked us to fill the room for their social media seminar. Yeah, another social media seminar… Last time we googled we got 92 million hits…
We’ll tease people into wanting to know more about social media. The STIMA seminar will be THE solution for them.
We branded the seminar “#TWEEPSHOW” and put a peepshow online. However peepers payed not with hard cash but with their social media worth (fans on Facebook, followers on Twitter and connections on LinkedIn).
While watching the show they not only got to see the stripper, but also some interesting social media facts. When their social money ran out they got an invitation for the social media ROI seminar.
The #TWEEPSHOW itself already provided social media facts and figures, although some people regreted that. And yes, we had a male and a female version of the show…
the seminar sold out and attendance was double of comparable events
+625.000 reach through social media
